Celebrating 150 Years of Trusted Assurance with the NZ Food Awards
For 150 years, AsureQuality has stood alongside New Zealand’s food and primary industries — ensuring trust in every step of the journey from paddock to plate. This milestone isn’t just a celebration of our heritage, but a reflection of our ongoing commitment to helping Aotearoa New Zealand’s food sector grow, innovate and lead on the world stage.
AsureQuality CEO, Kim Ballinger with representative from Harraways Oats.
Our partnership with the NZ Food Awards and sponsorship of the Product Lifetime Achievement Award, reflects that same purpose. The Awards honour the people and products that have shaped Aotearoa New Zealand’s food story — those whose integrity, innovation and perseverance continue to raise the bar for quality.
The Lifetime Achievement Award recognises iconic products that have stood the test of time, earning a permanent place in Kiwi pantries and memories alike. Their enduring success is proof that innovation built on trust lasts — something we’ve witnessed across our own 150-year history supporting safe, high-quality food.
Our impact extends well beyond recognition. Through our independent assurance services, we help producers meet global standards, open new markets and build consumer confidence in the New Zealand brand. We’re driving innovation where it matters most — on the factory floor and in the lab — through initiatives such as our Future of Meat Inspection programme, our new digital Customer Care Centre and the People Hub at our Auckland Lab, which increases capacity and flexibility in food testing.
What makes AsureQuality’s contribution unique is our deep integration with New Zealand’s food and primary industries. We work side by side with growers, producers, processors, and regulators to ensure food safety and quality at every step. Our legacy is built on trust. Our future is defined by innovation.
Together with the NZ Food Awards, we’re growing the value of New Zealand’s food and beverage sector — delivering lasting impact for Aotearoa’s people, products, and future.
