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Categories

Products and businesses in the New Zealand Food Awards are judged across two areas:

  • Product awards

  • People awards

The supreme winner is selected from the winners of each of the Product category awards.


Product Awards

Artisan – Sponsored by Cuisine

For producers with a philosophy which focuses on retaining the integrity of the highest quality ingredients. 
Examples include: Artisan cheeses, boutique chocolates, condiments and beverages - products positioned in the high added value segment of the market; ingredients specific to artisanal products.

Beverage

Open to all beverages. 
Examples include: Wine, beer, spirits, 0% alcoholic drinks, water, flavoured milks, energy drinks, smoothies, carbonated beverages, juices, juice concentrates, teas, kombucha, ginger beer, kefir; ingredients for these beverages.

Chilled / Frozen (Coolchain) – Sponsored by Massey University

For food products or ingredients with a limited shelf-life that require cool storage ORfrozen storage to maintain product quality and shelf-life. 
Examples include yoghurts, cheeses, dips, pouch soups, meats and deli products, dressed poultry, ready to eat meals, ice creams, pastries, frozen desserts, prepared fruits/vegetables, ingredient

Health and Wellbeing

Food products which demonstrate a benefit to the health and wellness of consumers. Entries must comply with standard 1.2.7, Nutrition, Health and Related Claims, as part of the Australia New Zealand Food Standards Code. 
Examples include supplemented foods, macro specific products such as high protein, low fat, low carbs and alternative foods such as vegan, gluten free, dairy free, sugar free.
 

Ingredient and Food Service 

Food ingredients or partially prepared food materials made and developed to be used by manufacturing food industry or by the food service industry (e.g. restaurants, fast food outlets, hospitals, care facilities) to produce products to sell or provide to end-use consumers.
Examples include: flavouring, functional or texture modifying ingredients, extracts, isolates, sauces, stocks, spice blends, fats, dairy products, premixes which may be packaged in bulk. Please note you will be required to supply a sample of in use application or if that is not possible, the preparation instructions to assess the ingredient in application. (i.e the end product using your ingredient). 

Pantry - Sponsored by Woolworths

Products (including ingredients, partially prepared and ready-to-eat foods) that can safely be stored at ambient temperatures for the period of their shelf-life. 
Examples include: Sauces, soups, spreads, condiments, cereals, bread and bakery mixes, energy bars, potato chips, cured meats, meal preparation kits; ingredients for ambient-stable food products.

Primary Sector – Sponsored by New Zealand Food Safety

This award is open to all food and beverage producers, researchers and manufacturers who add value to primary products through: the introduction of new varieties, cultivars, or breeds; new, innovative, or alternative products; or, new, innovative, or alternative methods or technologies for harvesting, processing, packaging products.  
For the purposes of entry, primary products include meats, poultry, seafood, milk, horticultural produce, grains, and honey.

Product Lifetime Achievement - Sponsored by AsureQuality

Awarded to a product that has withstood the test of time and is still on shelves as proof of the impact of its initial innovation. *Note: Finalists for this category are nominated by a panel of selected judges so products may not be entered into this award directly.

Technical Innovation (Formerly Novel) – Sponsored by NZ Food Innovation Network

New products that demonstrate technical innovation in raw materials, formulation, processing or packaging. Products that have overcome technical challenges to offer advantages or benefits to consumers. Examples include: cake mix or beer made from rescued bread, plant-based dairy/drinks/ meats, new fermented or bioprocessed foods, beverages or ingredients, proteins from novel sources, ground-breaking dairy ingredients or products, raw juices or foods preserved using a novel preservation technique, new varieties of fruit or vegetable, foods that have overcome technical challenges to make them healthier or more sustainable than others in their category, edible packaging or packaging that offers significant advantages in convenience or sustainability.

Supreme Winner - Sponsored by Massey University 

Awarded to a winner from one of the following product award categories: Artisan, Beverage, Chilled / Frozen, Ingredient and Food Service, Health and Wellbeing, Pantry, Primary Sector, Technical Innovation. 


People Awards

Emerging Talent Food Science & Technology – Sponsored by Palmerston North City Council

Awarded to a person demonstrating significant potential early in their careers and is working in food science and technology (involved in manufacturing and production, research, product development, innovation, technology application, quality and compliance or other activities in food science and technology). The person has demonstrated impact on the industry and has been working in the industry for less than 6 years

Food Technologist / Developer – Sponsored by Massey University 

Awarded to a food technologist, scientist, food developer or consultant who provided innovative technical expertise and skills in the development of an innovative food product being entered into this year’s Awards. The person may lead a team or be a key team member who has contributed significantly to the development of the product. The person needs to be named in the application for the food product in any of the other NZ Food Awards categories as leading or a key contributor to the development of the product entry. 


Eligibility

To be eligible to enter the New Zealand Food Awards, entries must meet the following criteria:

  1. Products must be manufactured in New Zealand.

  2. Unless agreed otherwise in writing prior to 1 May 2025 by the New Zealand Food Awards Team, Variants cannot have been previously entered into any New Zealand Food Awards competition.

  3. Variants must be commercially available in New Zealand (e.g. retail outlet, online, wholesale, export, farmers market, B2B etc., at the time of judging). If there are any doubts, the New Zealand Food Awards Team reserves the right to require evidence and/or refuse entry into the competition.

  4. The Product, its packaging and associated advertising (including official website, Facebook, X, TikTok, YouTube, Instagram etc.) must meet the requirements of all relevant New Zealand legislation (including the Australia New Zealand Food Standards Code; Food Act 2014; Wine Act 2003; Animal Products Act 1999; Agricultural Compounds and Veterinary Medicines Act 1997 and Fair Trading Act 1986).

  5. All Products entered must be food products, i.e. a product that is used or capable of being used for human consumption (whether raw, prepared or partly prepared) that comply with the composition and labelling requirements under either the Australia New Zealand Food Standards Code or the New Zealand Supplemented Food Standard 2016. As such, ‘Supplemented Foods’ are eligible for entry. ‘Dietary supplements’ are not eligible for entry.

  6. Variants must be new or relatively new to the market with the date of the first unit sale in New Zealand being within the last three years from the date of entry into the competition. This does not apply to Products awarded in the Product Lifetime Achievement Award, which is not open for entry.

Read the full 2025 Terms and Conditions for more information.

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